Searching for the right Medicare insurance plan can be confusing and frustrating. With countless options, massive amounts of fine print, and complex regulations, it’s easy to feel overwhelmed. That’s why working with a knowledgeable, ethical Medicare agent or broker can provide welcome guidance. But not all agents put their clients’ best interests first. Finding one you can trust takes some legwork. Follow these steps to locate a Medicare agent or broker who will help you make the best decisions.

Contact Your State Health Insurance Assistance Program

Your first stop should be your State Health Insurance Assistance Program (SHIP). Every state offers this free counseling service to help Medicare beneficiaries understand their options and rights. SHIP counselors receive extensive training on Medicare and can provide unbiased guidance tailored to your situation.

To locate your state SHIP office:

SHIP counselors can refer you to local Medicare agents and brokers they trust to continue helping you after your consultation.

Check the American Association for Medicare Supplement Insurance Directory

Another way to find reputable Medicare agents in your area is by using the American Association for Medicare Supplement Insurance’s (AAMSI) national directory. This free online directory lets you search for independent Medicare insurance agents by zip code.

AAMSI member agents pledge to follow a code of ethics centered on honesty, integrity, and putting the clients’ needs first. They must have adequate experience, product knowledge, and carry all required licenses. While AAMSI membership doesn’t guarantee quality, it signifies the agent upholds certain professional standards.

Ask for Referrals from Doctors and Community Members

Speaking with people you know and trust is often the best way to find services. Ask your doctor, friends, family members, or community groups for referrals to Medicare agents they recommend. A personal endorsement goes a long way toward establishing an agent’s trustworthiness.

Some questions to ask:

  • How long have you worked with this agent?
  • What specifically do you appreciate about working with them?
  • Do they take time to explain options and listen to your priorities?

An agent with multiple enthusiastic referrals is likely a conscientious professional focused on their clients’ best interests.

Interview Medicare Broker Thoroughly Before Hiring

Once you have a few potential Medicare agents on your list, take time to interview them. This allows you to assess their qualifications, experience and business practices before establishing a relationship.

Key questions to ask any prospective Medicare agent:

How long have you sold Medicare Plans?

Look for several years of experience at minimum. New agents may not fully grasp Medicare’s complexities.

What Medicare policies do you handle?

Do they sell Medigap, Part D prescription plans, Medicare Advantage Plans or all three? Make sure they handle the types of plans you want.

Do you work with certain insurance companies or offer all plans in my area?

Some “captive” agents sell products from just one insurance provider and may be biased. Independent agents represent multiple companies.

What ongoing support do you provide current clients?

Good agents offer guidance throughout the year on issues like billing, coverage and provider changes.

Can you provide some client references I could contact?

Speaking with an agent’s past customers offers insight into their honesty, knowledge and dedication. Don’t hesitate to contact references and ask candid questions about their experiences.

Verify Licenses through State Departments

Though most operate ethically, cases exist of people selling Medicare Plans without proper licensure. To ensure your chosen agent has valid credentials, use your state insurance department’s licensing verification system.

You can also check the agent’s credentials through the Find Local Help tool.

Reputable agents openly share license information since proper licensing legitimizes their business.

Choose an Agent or Broker Who Explains Options Clearly

A knowledgeable, caring Medicare agent takes time to understand your situation and clearly explain available plan options. Quality agents don’t push specific policies or use high-pressure sales tactics.

Signs of an agent invested in your best interests include:

  • Asking probing questions to learn your needs, budget and healthcare priorities
  • Walking you through and contrasting plan choices in your area
  • Discussing pros, cons and restrictions of each recommended plan
  • Encouraging you to take materials home and consult family before deciding

An agent eager to sign you up for a plan without considering your preferences falls short of what Medicare clients deserve. Seek someone who listens more than speaks.


Selecting optimal, affordable Medicare coverage means weighing many choices. Rather than struggling through alone, partnering with a trustworthy, ethical Medicare agent simplifies the process. They help cut through convoluted plan details so you can choose confidently. Finding such an agent involves effort and diligence. But the payoff – peace of mind in your golden years – makes it worth the work.

We’re Here to Help

You do not have to spend hours reading articles on the internet to get answers to your Medicare questions. Give the licensed insurance agents at American Entitlements a Call at (469) 814-0289. You will get the answers you seek in a matter of minutes, with no pressure and no sales pitch. We are truly here to help.


Where can I find a trusted Medicare insurance agent or broker?

You can find a reputable Medicare insurance agent or broker by searching online directories, asking for recommendations from friends or family, or contacting your local state health insurance assistance program. Make sure to verify the agent’s or broker’s license and check for any complaints with your state insurance department.

How do I choose a Medicare broker?

When choosing a Medicare insurance agent or broker, look for someone who is licensed, knowledgeable about Medicare Plans, and has a good reputation. You can also consider their experience, customer reviews, and the range of insurance plans they offer.

What are the benefits of working with a Licensed insurance agent or broker?

A Medicare insurance agent or broker can help you navigate through the complexities of Medicare, compare different insurance plans, provide personalized advice, and assist you in finding the best plan available in your area. They can also help you understand the coverage options and costs associated with various Medicare Plans.

How can a Medicare insurance agent or broker help me find the best plan?

A licensed Medicare insurance agent or broker can assess your healthcare needs, compare different plans from various insurance companies, and provide recommendations based on your specific requirements and budget. They can guide you in selecting a plan that best suits your individual circumstances.

Do I need to pay for the services of Licensed insurance broker?

In most cases, the services of a Medicare insurance agent or broker are free to consumers. They are typically compensated by the insurance companies for the plans they sell. You should not be charged for their assistance in helping you find and enroll in a Medicare Plan.

Can a Medicare insurance agent or broker provide me with information about different types of Medicare Plans?

Yes, a licensed Medicare insurance agent or broker can provide you with detailed information about the various types of Medicare Plans available, such as Original Medicare, Medicare Advantage, Medicare Supplement, and prescription drug coverage (Part D). They can explain the differences and help you understand the pros and cons of each option.

What should I look for when choosing a Medicare insurance agent or broker?

When selecting a Medicare insurance agent or broker, make sure they are licensed in your state, have a good understanding of Medicare, are responsive to your inquiries, and prioritize your needs. It’s important to feel comfortable and confident in their ability to assist you with your Medicare decisions.

How can a Medicare insurance agent or broker assist me in finding a local state health insurance plan?

A Medicare insurance agent or broker can help you explore and understand the different Medicare Plans available in your local area. They can provide insights on the coverage options offered by different insurance companies and assist you in enrolling in a plan that aligns with your healthcare needs and preferences.

What role does a Medicare broker or agent play in helping me understand Medicare choices?

A Medicare insurance agent or broker can explain the various Medicare choices available to you, including the coverage, costs, and benefits associated with each type of plan. They can answer your questions, provide clarifications, and offer personalized guidance to ensure you make informed decisions about your Medicare coverage.

How can I verify the credentials of a Medicare insurance agent or broker?

You can verify the credentials of a Medicare insurance agent or broker by checking with your state insurance department, using online resources to confirm their licensing status, and asking for their National Producer Number (NPN). It’s important to ensure they are authorized to sell Medicare insurance in your state.

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